Those of you who subscribe to our Fearlessly Frank newsletter will have seen our recent interview with Sam Conniff Allende, author of Be More Pirate, or How To Take On the World and Win.
For those who don’t we’ve published it again below – and while you’re here, be sure to sign up to our newsletter to get your regular dose of Fearlessly Frank content fresh off the press.
Sam Conniff Allende is the author of Be More Pirate, or How To Take On The World and Win, published on 3 May by Portfolio Penguin. It’s a manifesto based on the strategy and success of the Golden Age of Pirates as agents of change, leadership and social innovation.
Give us one fearlessly frank opinion on the future of advertising and marketing.
Defining real people as ‘consumers’ underlines the slow suicide note that has become the advertising industry in a world that’s already run out of resources. In the future, wasting your talent selling people non-circular products will be considered a war crime.
Is the past a good predictor of the future in your thinking?
The biggest mistake we make in missing the lessons of the past is to not look far enough back. Past behaviour is the best predictor of future behaviour. If you look at enough track record it becomes more premonition than prediction.
How do you think differently to achieve success?
Identify and isolate the things that hold you back. Then stop doing them. Then there’s no room left for anything but success.