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Every technological revolution creates winners and losers. Sometimes they take a decade or two to shake out one from the other.
They also create two distinct economies.
The first is the obvious one: the shift itself.
The second is the reaction: markets that grow in reaction to the shift, not from it.
It’s your classic action-reaction.
The Industrial Revolution birthed the Arts & Crafts movement.
The railways invented mass tourism.
AI's reaction economy is already posting numbers. Vinyl passed $1 billion in US revenue last year, run clubs grew 3x on Strava last year and the wellness economy hit an eye-popping $6.8 trillion in revenue last year (that’s trillion with a ‘t’).
The tectonic shift beneath the headlines: the more artificial our daily lives become, the more people will pay a premium for what's verifiably real. Connection, clarity, trust, disconnection, craft, peer-to-peer experiences – AI antidote markets if you will. If you’re in these businesses, good news, you’re officially in a growth market!
The window is now.
Viva la résistance.
