An innovation consultancy helping you escape business-as-usual and create breakthrough ideas.
TESTIMONIALS
"Fearlessly Frank has helped us to shape a very complex brand
positioning into something very tangible and very clear and something very meaningful for consumers"
Stefan Streit
CMO, TCL Europe
"The main quality is the originality and the personalisation,
everything they did was unique to us, it felt very original, very different to what we see elsewhere
on the market"
Mike Foy
CFO, Amina Bank
"Fearlessly Frank worked magic for our business. Amoungst a suite of
movile applications they developed for us, the most innovative and significant was an 'E-Manual
Engine' capable of replacing printed technical manuals. An incredible idea that transformed the
user-experience for drivers all over the globe."
Bob Laishley
Program Director, Partnerships Sports & Nismo
"Fearlessly Frank have cajoled and challenged me every step of the
way. And somehow it all seemed like tremendous fun. They have helped me build my retail distribution
alongside building the brand. We are growing fast and in no small measure to the efforts of Fearlessly
Frank."
Jim Cregan
Founder & Managing Director, Jimmy's Iced Coffee
"I have always relied on FF to be our thought partner that constantly
reminds me of why we are doing what we are doing. In addition to their amazing creative problem
solving, they have been a genuine partner on the journey of visualizing and bringing Sherpa to life."
Chris Kaye
Co-Founder & CEO Sherpa
progressive thinking
We are a catalyst for change within your business, creating disruptive and breakthrough ideas that
deliver a difference to you, your customers, and the world at large.
We know from building our own ventures, and our work with some of the world’s most iconic brands
over 15 years, that progressive thinking is the guiding principle for lasting success.
That’s why we provide you with the ideas, methods, and mindset to move beyond incremental growth
and towards real progress.
PRODUCT & SERVICE INNOVATION
Acting as a catalyst within your business, enhancing existing offerings, inventing new ones, redefining
your place in the market, and making what you do mean more.
BUSINESS MODEL INNOVATION
Transforming your thinking with tools and methods that push you beyond ‘business-as-usual’ to identify
new opportunities for revenue, innovation, and progress.
GO-TO-MARKET STRATEGY
Disruptive and breakthrough ideas powered by intuition, imagination and a progressive mindset,
delivering innovative propositions from concept to execution and scale.
BRAND & CAMPAIGN IMPLEMENTATION
Bringing breakthrough ideas to the world at large with branding and marketing solutions just as
progressive as the propositions they’re supporting.
CAse-stUdIES
End-to-end innovation, from concept to launch, scale, and A-list exposure
Helping a software giant continue to innovate into distant horizons
Revolutionising the creative industries through fractional fan ownership
Positioning a tech giant on philosophy, not features
team
Ben Little
CEO & CO-FOUNDER
From the post room of ad-land to establishing Fearlessly Frank in 2007, Ben is a serial entrepreneur
and co-founder of over a dozen successful start-ups, in industries as diverse as insurance, wellness,
brewing, and emerging tech. As an international key speaker on innovation for more than a decade, Ben
has been a prominent voice on platforms from the Mobile World Congress to Sky News. As CEO of
Fearlessly Frank, he makes it his daily business to bring new products, services, businesses and
markets to life for the benefit of clients, consumers, and the world at large.
Gareth Evans
DIRECTOR
Gareth’s background is in founding, building and passing on successful start-up businesses in
communications, marketing and tech. He is now committed to helping others develop their own
businesses, accelerating their success by helping them avoid the pitfalls he encountered – from
operational, to global marketing and regulation. He is also co-founder of the disruptive unmanned
helicopter company Sentinel, co-chair of a number of charities, and has been known to win a major
international motorsports championship or two.
Sofia Sarkar
CONSULTANT
Sofia has spent the last 13 years growing some of the world’s most influential businesses; from
impact-driven start-ups to scaling global market leaders. Specialising in communications and purpose
strategy, Sofia is a champion of regenerative business, having created legislative change through new
narratives, new products for underserved audiences and business programmes that measure progress – and
also as producer-director of the award-winning women’s rights documentary ‘The Talk’.
Izzy Whiteley
STRATEGIST
Izzy career began with a flying start when, 8 years ago, she founded the cross-channel media brand
‘That’s What She Said’, built by and for girls and non-binary youth underrepresented by the media.
This auspicious debut paved her way as progressive thinker in youth culture and women’s issues across
fashion, beauty and lifestyle; and as a person of deep human insights driven to develop creative and
cultural strategies that positively shape communities.
David Sykes
Creative Director
David is a conceptual creative thinker who has conceived and executed global campaigns for Top 100
brands, visualised whole new innovative products in categories that barely existed at the time, and
sold-in his wildest ideas in the boardrooms, barrooms and kitchen tables of CEOs and entrepreneurs all
over the world; from helping to launch social challenger VERO to revitalising consumer tech mainstay
Memorex - with the help of a few tricks picked up while moonlighting as an internationally
award-winning filmmaker ('Missing Edge', 2017)
Adrian Kwok
CONSULTANT
Adrian is a seasoned marketer with over 20 years experience building lifestyle, consumer-centric
brands and securing their positioning as profitable and sustainable businesses. As the Global Product
Marketing Director for TLC in China, Adrian has a deep understanding of the Asian market, specialising
in brand strategy, communications and process management, with a focus on telecommunication & FMCG.
Adrian brings his passion for multiculturalism and global expertise to bring a broader perspective
to everything we do.
Dom Evans
CONSULTANT
Dom’s background of 27 years (and counting) lies in innovation and Client Services, both B2B and B2C,
across a breath of sectors; from tech to retail, sports to finance, FMCG to telcom. Dom works as a
dedicated collaborator and co-conspirator with internal client teams, delivering projects on time, on
budget, and beyond expectations, growing market share and delivering disruptive and award-winning
propositions with a long-held belief in the power of business to solve real world problems.
Tom Mcinnes
Creative Director
Longstanding FF creative strategy lead and self-styled 'boy wonder' (though he is now deep in his
30s), Tom's impassioned and insight-led approach to brand and communications has brought real tears to
the eye of many a discerning CEO. Translating big business aspirations into actionable propositions
that inspire internally and externally, Tom has helped start social movements for VERO and rally youth
communities around Jimmy's – as a strong believer in the power of new ideas to change minds,
behaviour, and the world.
Joe Howard
DIGITAL
At 21 Joe already has over half a dacades experience in programming, pending 3d scanning technology
patent. He has a strong background in creative problem solving through technology and innovation. Joe
is passionate about pushing boundaries, thinking outside the box, developing breakthrough innovations,
such as his current projects on dsitributed computing networks and solutions for SEO 2.0
(AI integration into search).
Reuben Heller
STRATEGIST
Reuben Heller is a highly experienced strategist, having worked across most sectors and developed an
extensive knowledge of financial services, tech and media.He is a master of market and landscape
analysis, qualitative research, campaigns and digital strategy, well-versed in commissioning and
conducting consumer research. And if that wasn’t enough, he is also a qualified psychologist
therapist, adding an unparalleled level of emotional depth, empathy and analysis to every project
he works on.
Felix Von Wendland
FINANCE DIRECTOR
Felix has over two decades of experience in start-ups and multinational advertising, ensuring the
financial health of the company through a focus on forecasting and budgeting at a strategic and
operational level. A proud Münchner, the only thing Felix loves more than frosty stein of Bavarian
pilsner is a forensically detailed and balanced budget (though never the two together).