CleanSpace is a technology brand empowering people with live data to understand, track, and fight urban air pollution.
The Challenge
People needed to feel the urgency of the “airpocalypse” and recognise that poor air quality wasn’t an abstract environmental issue, it was personal, immediate, and affecting them right now.
The challenge wasn’t just launching a product. It was making invisible danger impossible to ignore. Air pollution is one of the biggest public health crises hiding in plain sight.
The Spark
This wasn’t about a piece of communication. It was about creating a movement.
Genuine movements are doers, not talkers. They have vision. Ambition. Boldness. They challenge expectations, create belonging, and give people something to stand behind. If CleanSpace was going to succeed, it couldn’t behave like another health-tech startup selling a gadget. It had to become the rallying point for a new generation demanding cleaner air in the places they live, work, and move through every day.
The Breakthrough
Air pollution is manmade. So is the solution.
Targeting cyclists, runners, walkers, commuters, students, families and environmentally conscious urbanites, we positioned CleanSpace as both a tool and a cause — empowering people with real-time knowledge of the pollution around them, while turning that collective data into public pressure for change. Every tag became part of something bigger, all powered by one simple message.
The Impact
CleanSpace was featured across major media outlets including the BBC, The Guardian, Sky News and the Evening Standard, helping position air pollution as a mainstream public issue rather than a niche environmental concern.
Within the first two weeks, users generated more than 15,000 live pollution data points across London alone, creating a visible, moving map of urban air quality. Councils engaged with the findings, communities shared routes and hotspots, and CleanSpace established itself not just as a product launch, but as the beginning of a citizen-powered clean air movement.
