Watchfinder is a Richemont-owned luxury watch specialist, buying, selling and part-exchanging watches from 70+ brands.
The Challenge
Watchfinder approached us with a clear commercial ambition: to maximise new customer acquisition and increase share of search in a highly competitive luxury watch market.
As part of the Richemont Group, the brand already had strong credibility, offering customers the ability to buy, sell and part-exchange thousands of luxury watches.The challenge was to build on that trust and turn Watchfinder from a destination for people already in-market into a brand that could actively inspire a broader audience to take the next step.
The Spark
Our audience research showed that luxury watch buyers are motivated by more than product specification alone. They are buying into aspiration, progress and the feeling of moving forward.
A luxury watch is not simply an object; it is a signal of achievement, taste and personal momentum. By avoiding a fixed or overly specific customer profile, we allowed the audience to project themselves into the work, making the journey feel personal, attainable and relevant whoever they were.
The Breakthrough
The strategic idea, For your life’s journey, was built around the role a watch can play in marking progress.
Each timepiece became more than a beautiful object; it became a companion to ambition, a marker of a milestone and a symbol of the next chapter. The creative world focused intensely on the watches themselves, with each timepiece placed at the centre of every scene and treated as the hero of the story. Around them, we built a cinematic visual language that suggested movement, success and possibility, without ever distracting from the craft, detail and desirability of the product.
The Impact
Over the last three years, the campaign mechanic has become a recognisable signature for Watchfinder, with multiple executions running across Sky Sports and other high-attention media channels.
The work gave the brand a consistent, premium and ownable way to speak to new customers, while creating a flexible platform that could be refreshed around different models, moments and audience needs. It helped Watchfinder move beyond functional retail messaging and into a more aspirational space, building a stronger emotional connection with people considering their next luxury watch.
